Bookmark and Share

Filed Under

Audiovisual , AV, Awards , Design Indaba , Illustration , SABC , Experiential , Collateral, Masters Media Africa, Campaign, Brains, Africa, Collateral, Sponsorship, Masters Media Africa

You may also like these projects

SABC 'Brain' Campaign


SABC "BRAIN" CAMPAIGN

The marketing objective was to build an awareness of the SABC's sponsorship and support of excellence in local visual arts.

The idea needed to be something simple that could be encapsulated in a single image for it to port well to print, online and digital applications.
Our creative solution was to come up with a themed campaign in which we represented creativity with an illustrated brain.

To communicate the SABC's sponsorships, we developed three executions SABC IGNITES LOCAL CREATIVE TALENT, SABC GROWS LOCAL CREATIVE TALENT, and SABC INSPIRES LOCAL CREATIVE TALENT. The style we chose to relate to such a wide range of target markets was a sketchy, illustrative 2D style. Each execution kept the theme recognizable whilst still bringing some variety to the campaign.
Most Recent
Select Category :


Director Reel Reto Reolon

Director Reel Chris Lockhart

Young Director Candice Wainwright

Young Director Nic Smal

Designer Director Vanessa Clarke

Compositing Showcase

Animation Top 10

Ford 'Blue Sky Offers'

Discovery

Superdiski

SABC2 \'Branders\'

Discovery Vitality \'A Journey\'

Car Guard Viral

Discovery Living Vitality

Prudential

Discovery \'Insure\'

                                                                   Next
Hall of Fame
Select Category :


A Day in Cape Town, South Africa: "Wanna Be Loved" by Breakfast Included

'Windswept' Experimental Short

Tropika \'Ninjas\' Viral MMS

Volunteer Wildfire Services

SABC \'Ego\' Print

Virgin \'Some Things Never Change\' Campaign

Checkers \'Christmas 2010\'

SABC \'Seven Deadly Sins\' Print

Biblioteq \'The Eye\'

Eskom \'At Work\' Campaign

Euro 2008 \'Giants\' Campaign

Foschini \'Winter 2006\'

ABSA \'Power Of 3\' Campaign

Design Indaba 9 \'The New Economy?\'

First for Women \'Women\'

Puma \'Redesign the Box\'

             Next
Director Showcase
Showreels
Select Category :


Masters & Savant Latest Work Showreel

Masters & Savant Retail Showreel

Masters & Savant Live-Action Showreel

Masters & Savant Corporate Showreel

Masters & Savant Broadcast Montage Reel

Print Showreel

Director Reel Reto Reolon

Young Director Nic Smal

Young Director Candice Wainwright
Contact Us
Home      About Us      What We Make      Most Recent      Hall of Fame      Directors      Showreels      Awards      Industry News      Careers      Contact     
 
© Copyright Masters and Savant Worldwide 2010 | Terms & Conditions