Bookmark and Share

Filed Under

2D , Africa , Afrikaans , Branding , Craft , Graphic , Green Screen , Identity , Lifestyle , Live Action , Pasella , Seamless , Title Sequence , Tswelopele Productions , Broadcast, Chroma Key, Entertainment, Women, Men

You may also like these projects

'Pasella' Identity


As one of South Africa's best loved Afrikaans lifestyle programmes, featuring practical insight into art, decor, food and the outdoor, Pasella (meaning "for free" or "gift") required an update of it's programme imaging.

Tswelopele Productions/Pasella turned to South Africa's leading animation studio Masters & Savant Worldwide CT to produce a new programme identity with specific requirements.

"We developed a logo which is a representation of a gift being opened and seen from above. The unraveling ribbon is folded to create the "P" in Pasella. The design aims to be playful while still being classically elegant. The treatment is a stylised blend of photographic and graphic elements where typical South African settings are represented through vibrant colors and delicate patterns. This graphic language is used to create a wrapping paper feeling to strengthen the "gift" concept. The sequence is an unrave;ling/ unwrapping journey through these popular South African scenes," says Reto Reolon, Masters & Savant Worldwide CT MD.
Most Recent
Select Category :


Director Reel Reto Reolon

Director Reel Chris Lockhart

Young Director Candice Wainwright

Young Director Nic Smal

Designer Director Vanessa Clarke

Compositing Showcase

Animation Top 10

Ford 'Blue Sky Offers'

Discovery

Superdiski

SABC2 \'Branders\'

Discovery Vitality \'A Journey\'

Car Guard Viral

Discovery Living Vitality

Prudential

Discovery \'Insure\'

                                                                   Next
Hall of Fame
Select Category :


A Day in Cape Town, South Africa: "Wanna Be Loved" by Breakfast Included

'Windswept' Experimental Short

Tropika \'Ninjas\' Viral MMS

Volunteer Wildfire Services

SABC \'Ego\' Print

Virgin \'Some Things Never Change\' Campaign

Checkers \'Christmas 2010\'

SABC \'Seven Deadly Sins\' Print

Biblioteq \'The Eye\'

Eskom \'At Work\' Campaign

Euro 2008 \'Giants\' Campaign

Foschini \'Winter 2006\'

ABSA \'Power Of 3\' Campaign

Design Indaba 9 \'The New Economy?\'

First for Women \'Women\'

Puma \'Redesign the Box\'

             Next
Director Showcase
Showreels
Select Category :


Masters & Savant Latest Work Showreel

Masters & Savant Retail Showreel

Masters & Savant Live-Action Showreel

Masters & Savant Corporate Showreel

Masters & Savant Broadcast Montage Reel

Print Showreel

Director Reel Reto Reolon

Young Director Nic Smal

Young Director Candice Wainwright
Contact Us
Home      About Us      What We Make      Most Recent      Hall of Fame      Directors      Showreels      Awards      Industry News      Careers      Contact     
 
© Copyright Masters and Savant Worldwide 2010 | Terms & Conditions