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"Motion Graphics", 3D , Bruce Anderson , Commercial , Competition , Cool , Design , Fragrance , Grey Worldwide , Illustration , Puma , TV , Urban , Viral , Sponsorship, Africa, Campaign, Redesign the Box

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Puma 'Redesign the Box'

Grey Worldwide briefed us to develop an animated viral mpeg for a new PUMA Fragrances viral campaign which was nominated for a Loerie award.
The campaign called for all designers to join the battle to determine the new packaging for the Puma Fragrances, and hence hold the title of “champion designer.”
We were tasked with creating multiple possible designs to graphically represent the process of redesigning the fragrance packaging.
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A Day in Cape Town, South Africa: "Wanna Be Loved" by Breakfast Included

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Puma \'Redesign the Box\'

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Young Director Nic Smal

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